Happy New Year! 2021 is finally here and we can start to turn the corner from the challenges of 2020. We’ve heard many predictions that COVID-19 will change how we do things as a society and that our new normal will never return to the pre-COVID days. What I’ve noticed this past year is a significant increase in the use of video as a substitute for in-person activities by many organizations and businesses to put their message in front of their targeted audience.
Cisco Visual Networking Index has predicted that 80% of all internet traffic will be video by 2021. Even if that prediction falls shy of their mark, that still translates into a lot of video being used by organizations to communicate using this medium. Whether your video is an introduction, a tutorial, a demonstration, the “about us” video, the teaser video, the testimonial video, the promotional video, or an entertaining viral-style video for fun, the popularity of video is growing exponentially.
68% of consumers want to learn about a new product using video compared to 15% who prefer text-based articles (Wyzowl, 2019). Videos increase engagement significantly for viewers by using the visual and auditory senses and they often invoke an emotional response. When your audience has this experience from watching your video it makes them much more likely to respond. According to marketing experts at WordStream.com, marketers that use video as a part of their strategy grow revenue 49% faster than non-video users.
Of course, the quality of the video also plays an important role in delivering your message effectively. Working with video professionals will guarantee a high-quality product with a good return on the investment. Ripsaw Media can help you create effective and affordable videos to reach your customers, clients or members of your organization.
It’s unfortunate that a pandemic is now dictating how we do our day-to-day activities, but we have also discovered many new strategies for how to continue life under these circumstances. Perhaps 2021 is the year for you to consider using video to develop your strongest communication strategy yet. Want to know more? Reach out to Brian at Ripsaw Media to get the process started.