my Blog
Every now and then I have a great idea.
When I do, I’d like to share it with you.
How to Select a Videographer
Using video is a great way to feature your organization and to deliver a clear and concise message to your audience. However, if it is not done correctly the results may fall short of your expectations. When...
Secrets of Audience Engagement- Part 3 of 3
Welcome to part 3 of my three part series of important tricks for maintaining a high level of engagement with your audience so they’re excited to learn more about you. The Power of Testimony Most of us rely on recommendations from our peers when we make decisions....
Secrets of Audience Engagement- Part 2 of 3
Welcome to part 2 of my three part series of important tricks for maintaining a high level of engagement with your audience so they’re excited to learn more about you. Be Authentic Try to be as upfront with your viewers as possible. Let them see you in your...
6 Secrets for Audience Engagement – Part 1 of 3
Video is an essential part of the marketing strategy for any business or organization. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). Online video content is becoming increasingly popular...
Why is 2021 the perfect time to start using video?
Happy New Year! 2021 is finally here and we can start to turn the corner from the challenges of 2020. We’ve heard many predictions that COVID-19 will change how we do things as a society and that our new normal will never return to the pre-COVID days. What I’ve...
Why is Pre-Production Planning so Important?
Who is your audience? Spending time to plan your video is crucial to keeping your viewers engaged especially if your video is targeted to a general audience. With a general audience, the majority may not have a strong interest in the topic of your video. If you have a...
Should You Do Your Own Videos? Maybe, But First You Need to Consider…
Creating your own video is a process that involves planning. Your message. Your shot list to support that message. Methods of delivering that message in a clear and concise way to your viewers. The list goes on and on. Below is a list of things to consider prior to...
Four Things to Do When Using Your Smart Phone to Make Videos
Creating videos on your phone can be a very inexpensive solution for capturing your message or event and posting it on social media. Here are four techniques that can keep your video looking and sounding more professional. 1. Lighting: All video needs to have proper...